[PRNewswire] Parfois Selects DXC Technology as Data Intelligence Partner

International fashion brand selects DXC to leverage data-driven insights to personalize shopping experience. Credit: Parfois

-- They aim to improve customer experience

-- International fashion brand selects DXC to leverage data-driven insights to personalize the shopping experience

LISBON, Portugal March 17, 2025 /PRNewswire=YONHAP/ -- DXC Technology (NYSE: DXC), a leading Fortune 500 global technology services provider, has been selected by Parfois Group, a leading Portuguese fashion brand, to improve and enhance the customer experience with personalized recommendations based on data-driven insights.

With a footprint of more than 1,000 physical stores in 67 countries and a constantly growing online sales platform, Parfois has become one of the biggest Portuguese brands in the demanding international fashion market. It is now reinforcing its commitment to innovation by collaborating with DXC. This partnership is part of the group's global Data Intelligence strategy, with the aim of leveraging data-driven insights to further personalize the shopping experience, offering relevant products tailored to the preferences of its customers.

DXC will help the Parfois Group implement the Snowflake data platform to improve operational efficiency and leverage insights to transform the customer experience. The solution will enable Parfois to analyze customer data through predictive AI models using near real-time data. For example, Parfois' leaders will have access to a navigation panel with management indicators, alerts and information about customer behavioral patterns enabling informed decision-making.

"From the implementation of an analytics platform, through data engineering, to the development of artificial intelligence models and business intelligence dashboards, our partnership with Parfois is all about client centricity – something we are passionate about at DXC," saidNuno Moura Pinheiro, Head of Data & AI at DXC Technology inPortugal. "It is a privilege to contribute to the differentiation of this prestigious Portuguese brand, providing leaders with the insights they need to make timely and informed decisions."

DXC Technology helps the world's most innovative organizations flourish in this era of AI, delivering the services and solutions that customers depend on. The company helps global companies run their mission-critical systems and operations while modernizing IT. Its leadership in IT services has been reaffirmed in the recent Whitelane Research's 2024/2025 European IT Sourcing Study.

Forward Looking Statements

All statements in this press release that do not directly and exclusively relate to historical facts constitute "forward-looking statements." These statements represent current expectations and beliefs, and no assurance can be given that any result, goal or plan set forth in any forward-looking statement can or will be achieved. Such statements are subject to numerous assumptions, risks, uncertainties and other factors that could cause actual results to differ materially from those described in such statements, many of which are outside of our control. For a written description of these factors, see the section titled "Risk Factors" in DXC's Annual Report on Form 10-K for the fiscal year endedMarch 31, 2024, and any updating information in subsequent SEC filings. Readers are cautioned not to place undue reliance on such statements which speak only as of the date they are made. We do not undertake any obligation to update or release any revisions to any forward-looking statement or to report any events or circumstances after the date of this document or to reflect the occurrence of unanticipated events, except as required by law.

About DXC Technology

DXC Technology (NYSE: DXC) helps global companies run their mission-critical systems and operations while modernizing IT, optimizing data architectures, and ensuring security and scalability across public, private and hybrid clouds. The world's largest companies and public sector organizations trust DXC to deploy services to drive new levels of performance, competitiveness, and customer experience across their IT estates. Learn more about how we deliver excellence for our customers and colleagues at DXC.com.

Source: DXC Technology Company

[※ Editor's note = This PRESS RELEASE was provided by the news provider, and Yonhap has not edited the content in any way, nor does it reflect the editorial direction of Yonhap.]

(END)