SodaStream Clubhouse, a New Brand Space for Sparkling Water Experiences, Opens in Seongsu

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SodaStream Korea announced that global sparkling water lifestyle brand SodaStream is officially entering the Korean market under the key message, “Drink Better, Your Way.” With this launch, the brand aims to expand its presence by introducing a new beverage experience that allows consumers to choose and create drinks in their own way.

Since developing its first carbonation device in 1903, SodaStream has established over 120 years of expertise in personalized beverage making. The brand has continued to promote a drinking experience that is healthier, more sustainable, and more flexible, while reshaping how people approach what they drink — and how they drink it.

To bring this philosophy into a tangible experience, SodaStream has introduced “SodaStream Clubhouse” at Airdrop Coffee Seongsu in Seoul. Created in collaboration with Airdrop, a distinctive lifestyle space in Seongsu, the Clubhouse is designed to offer a more direct and immersive experience of the brand.

Rather than a simple display space, SodaStream Clubhouse operates as an experience-driven platform where visitors can create and customize their own sparkling beverages. From adjusting carbonation levels to suit individual preferences to crafting drinks using signature recipes, the space clearly reflects the message of “Drink Better, Your Way.”

The experience extends beyond beverages through a curated lineup of wellness and community programs, including running, yoga, and meditation sessions. These programs reflect SodaStream’s approach to more considered everyday choices.

At the grand opening on March 28, approximately 200 guests attended a series of programs, including a running session, hands-on machine trials, a morning rave, and a lucky draw. The event provided a first look at the Clubhouse’s core programs. The space will continue to operate regular wellness sessions and seasonal programs to maintain ongoing engagement.

This experience naturally connects to product usage in everyday life. A single SodaStream cylinder can produce up to 60 liters of sparkling water — equivalent to approximately 180 bottles (330ml each) — offering a practical and more sustainable alternative that can reduce reliance on single-use plastic bottles.

Located just a one-minute walk from Exit 4 of Seongsu Station, SodaStream Clubhouse serves as an accessible space where consumers can engage with the brand as part of their daily routine.

A SodaStream representative said, “The Clubhouse goes beyond introducing our products. It is a space where consumers can experience what it means to choose better beverages in their own way. We will continue to expand our brand philosophy through various programs and content”

A representative from Airdrop Coffee Seongsu added, “This collaboration was designed to enable a more immersive brand experience through a well-defined spatial concept. We will continue to develop a structure where each visit leads to a meaningful experience”

Meanwhile, SodaStream products are available through the brand’s official Smart Store.