[PRNewswire] CHARLES & KEITH Announces ITZY as Newest Global Brand Ambassador

보도자료 원문 2022. 8. 2. 21:53
자동요약 기사 제목과 주요 문장을 기반으로 자동요약한 결과입니다.
전체 맥락을 이해하기 위해서는 본문 보기를 권장합니다.

"We could not be more thrilled to have ITZY join the CHARLES & KEITH family as the newest face of our brand," said brand co-founder, Keith Wong. "As the voice of a new generation, the ITZY girls aren't afraid to be true to themselves, and that's what makes them the perfect addition to our family."

이 보도자료는 자료 제공사에서 제공한 것으로, 연합뉴스는 내용에 대해 어떠한 편집도 하지 않았으며, 연합뉴스의 편집방향과는 무관함을 밝혀 드립니다.

닫기
글자크기 설정 파란원을 좌우로 움직이시면 글자크기가 변경 됩니다.

이 글자크기로 변경됩니다.

(예시) 가장 빠른 뉴스가 있고 다양한 정보, 쌍방향 소통이 숨쉬는 다음뉴스를 만나보세요. 다음뉴스는 국내외 주요이슈와 실시간 속보, 문화생활 및 다양한 분야의 뉴스를 입체적으로 전달하고 있습니다.

닫기

(SINGAPORE, Aug. 2, 2022 PRNewswire=연합뉴스) CHARLES - KEITH - the go-to label for stylish footwear, handbags and accessories - announces that ITZY will be joining the CHARLES & KEITH family as its newest global brand ambassador.

Fresh off releasing their comeback album, CHECKMATE, ITZY kicks off their appointment by fronting the brand's Fall 2022 campaign, debuting this season's key style, Lula patent bags and shoes. The campaign speaking a distinct visual language - confident and commanding - which captures the Lula's high gloss attitude and ITZY's magnetic presence. A celebration of freedom and authenticity, the girls show how they remain true to their style be it on-cam or off-duty.

Renowned for their breakout anthems, including "DALLA DALLA" and "ICY", the girls are the beacon of pop culture: music artists, social media sensations, and arbiters of fashion. The quintet scored one of the biggest Billboard debuts for a new K-pop act when they broke into the scene in 2019, and have since bagged multiple hit singles. With themes of independence and self-love running through their lyrics, ITZY constantly empowers their fans to express themselves and live boldly with an authentic and unapologetic spirit.

"It's an honour to be introduced as the new global brand ambassadors of CHARLES & KEITH! We're so excited for this new relationship as we'll be able to show our unique chemistry, and the many new sides of ITZY with the brand," said ITZY. "Please stay tuned for more ITZY and CHARLES & KEITH moments in the future!"

"We could not be more thrilled to have ITZY join the CHARLES & KEITH family as the newest face of our brand," said brand co-founder, Keith Wong. "As the voice of a new generation, the ITZY girls aren't afraid to be true to themselves, and that's what makes them the perfect addition to our family."

The campaign featuring ITZY officially goes live on 16 August 2022, and the fall collection will be available in retail stores and on CHARLESKEITH.COM in August 2022.

Source: Charles & Keith

[편집자 주] 이 보도자료는 자료 제공사에서 제공한 것으로, 연합뉴스는 내용에 대해 어떠한 편집도 하지 않았으며, 연합뉴스의 편집방향과는 무관함을 밝혀 드립니다.

(끝)

출처 : PRNewswire 보도자료

Copyright © 연합뉴스 보도자료. 무단전재 및 재배포 금지.

이 기사에 대해 어떻게 생각하시나요?
연합뉴스 보도자료에서 직접 확인하세요. 해당 언론사로 이동합니다.