[PRNewswire] Fingerpaint Acquires London-Based Data and Analytics Firm Engage,
전체 맥락을 이해하기 위해서는 본문 보기를 권장합니다.
"Strengthening our global infrastructure is reflective of the diversified biopharma industry we serve worldwide," said Ed Mitzen, founder of Fingerpaint. "Our combined global omnichannel marketing solutions guided by-and rooted in-data will further Fingerpaint's position as a transformative digital partner to biopharma's commercialization needs."
본고는 자료 제공사에서 제공한 것으로, 연합뉴스는 내용에 대해 어떠한 편집도 하지 않았음을 밝혀 드립니다.
이 글자크기로 변경됩니다.
(예시) 가장 빠른 뉴스가 있고 다양한 정보, 쌍방향 소통이 숨쉬는 다음뉴스를 만나보세요. 다음뉴스는 국내외 주요이슈와 실시간 속보, 문화생활 및 다양한 분야의 뉴스를 입체적으로 전달하고 있습니다.
Solidifying Its Global Footprint
-- The acquisition will bolster Fingerpaint's omnichannel offering, data and analytics capabilities, and global presence.
(SARATOGA SPRINGS, N.Y. and LONDON, Dec. 14, 2021 PRNewswire=연합뉴스) Fingerpaint [https://www.fingerpaint.com/ ], biopharma's global commercialization partner for analytics-enabled integrated solutions, announced it acquired Engage [https://www.engageagencies.com/#site ], a London-based, award-winning, data and analytics-enabled healthcare marketing firm. Details of the transaction were not disclosed.
Engage will expand Fingerpaint's European footprint and complement the company's current data and analytics expertise.
"Strengthening our global infrastructure is reflective of the diversified biopharma industry we serve worldwide," said Ed Mitzen, founder of Fingerpaint. "Our combined global omnichannel marketing solutions guided by-and rooted in-data will further Fingerpaint's position as a transformative digital partner to biopharma's commercialization needs."
Mary McGregor and Dave Chandler, both founders and managing partners of Engage, will continue to lead day-to-day operations.
"Integrating into Fingerpaint will allow us to leverage its award-winning creative and digital talent and maximize omnichannel campaigns as we continue to work with global brands at every stage of the commercialization process," said McGregor.
"Combining our expertise with Fingerpaint's will create best-in-class, performance-based digital capabilities for clients across the company's integrated firms," said Chandler.
Knox Lane, a private equity firm based in San Francisco, is a strategic investor in Fingerpaint.
"Engage will help expand the data and analytics capabilities the industry has come to expect from Fingerpaint, biopharma's leading commercialization partner," said Shamik Patel, partner at Knox Lane.
Engage joins integrated Fingerpaint firms MedThink, a company that empowers healthcare providers through medical communications; Leaderboard Branding, a leading global naming and branding business; 1798, a market access and commercialization firm that specializes in healthcare consulting services, including patient and provider access services; and Photo 51, a consultancy focused solely on advanced therapeutics, such as gene and cell therapies.
About Fingerpaint:
Independent by design and built on a foundation of empathy, Fingerpaint is biopharma's global commercialization partner for analytics-enabled integrated solutions. At its core is an award-winning global team of more than 700 people who are committed to creating and executing meaningful brand experiences for healthcare providers, care partners, and patients.
Fingerpaint was named 2021 Agency of the Year by Med Ad News, and in 2018, it won the Heart Award from Med Ad News for its commitment to philanthropy and social causes. Additionally, it has been on Inc. Magazine's list of the 5,000 Fastest-Growing Companies for the past eight years. Visit us at Fingerpaint.com and follow us on Facebook, Twitter, LinkedIn, and Instagram.
About Engage:
Engage, a Fingerpaint company, is a London-based, award-winning, data and analytics-enabled healthcare marketing firm. It delivers global omnichannel marketing solutions powered by advanced data insights to deliver customer engagement strategies, content and tech development, campaign deployment, and real-time performance analysis.
Media Contact:
fingerpaint@jonesworks.com
Logo - https://mma.prnewswire.com/media/489237/Fingerpaint_Marketing_Logo.jpg
Source: Fingerpaint
[편집자 주] 본고는 자료 제공사에서 제공한 것으로, 연합뉴스는 내용에 대해 어떠한 편집도 하지 않았음을 밝혀 드립니다.
(끝)
출처 : PRNewswire 보도자료
Copyright © 연합뉴스 보도자료. 무단전재 및 재배포 금지.
- '김여사 문자'에 韓-친윤 정면충돌…'제2연판장' 우려도(종합) | 연합뉴스
- 검찰, '경기도 법카 유용 의혹' 이재명 부부에 소환 통보(종합) | 연합뉴스
- 홍명보, 흔들리는 한국 축구 사령탑으로…2027년 아시안컵까지(종합3보) | 연합뉴스
- 정부, 내일 미복귀 전공의 처분안 확정할 듯…복지장관 발표(종합) | 연합뉴스
- 공주 127mm 물폭탄…대전·세종·충남, 비·강풍 피해 잇따라(종합) | 연합뉴스
- 尹, 3년 연속 나토정상회의 참석…글로벌 연대로 안보 강화 | 연합뉴스
- 용산서 차량 4대 연쇄추돌·2명 경상…70대 운전자 급발진 주장 | 연합뉴스
- '총파업 선언' 삼성전자 노조, 내일부터 사흘간 파업 | 연합뉴스
- 5대은행 가계대출 나흘새 2.2조↑…부동산 영끌에 주식 빚투까지 | 연합뉴스
- 검찰, 김여사·최재영 면담 일정 조율한 대통령실 측근 조사 | 연합뉴스