[PRNewswire] Xinhua Silk Road: Annual report on image of Suzhou city released

최정환 2021. 9. 18. 17:25
글자크기 설정 파란원을 좌우로 움직이시면 글자크기가 변경 됩니다.

이 글자크기로 변경됩니다.

(예시) 가장 빠른 뉴스가 있고 다양한 정보, 쌍방향 소통이 숨쉬는 다음뉴스를 만나보세요. 다음뉴스는 국내외 주요이슈와 실시간 속보, 문화생활 및 다양한 분야의 뉴스를 입체적으로 전달하고 있습니다.

Chen Xixi, head of Jiangsu Center of CEIS releases the annual report on Thursday. (PRNewsfoto/Xinhua Silk Road)

to better tell Suzhou stories during 2021 AI Expo Thu.

(BEIJING, Sept. 18, 2021 PRNewswire=연합뉴스) To better tell stories of Suzhou, an east China-located city known for its classic Chinese gardens, an annual report on image of Suzhou city in global cyberspace (2020-2021) came to the public during the 2021 Global AI Product & Application Expo (2021 AI Expo) on Thursday.

The report was released by the Jiangsu Center of Xinhua-run China Economic Information Service (CEIS) on the expo's future of smart media-themed sub-forum. It probes into the characteristics, effectiveness and shortcomings of Suzhou's city image building via internet channels in the past year.

Suzhou, as one of the major cities in the Yangtze River Delta, boasts a unique city image thanks to its world-class traditional culture and rich aquatic resources, complete and diversified manufacturing industry chain, and advantages in piloting preferential and opening-up policies by national level local economic platforms, according to the report.

Different from other Chinese cities, Suzhou appeared in reports by global media with four typical characteristics.

For instance, the city was usually reported along with such hot words as the "digital city", "ancient Chinese gardens", and words related to urban construction, culture, and tourism of Suzhou.

Moreover, Suzhou mainly appeared in reports by global mainstream media, which are mostly neutral in stance, in topics regarding its ecological environment, science and technology progresses, and development of emerging industries.

Furthermore, the city caught more attention from traditional media such as magazines, news agencies and commercial news websites and new media as compared with social media where reports about Suzhou are relatively scarce.

YouTube turned out a more interactive and influential platform for the city to communicate with the world as it is easy for influencer campaigns to produce widely-focused livestreaming shows about Suzhou, and the audiovisual language and topics concerned are easy to understand and closer to daily life.

All of these resulted from Suzhou's continuous efforts in city image building in recent years, which highlighted its international communication with more cultural factors and established an all-round and multidimentional communication mode.

To better tell Suzhou stories, the report suggests the city deepening cognition of its city image and exploring more value of its connotation.

See the original link: https://en.imsilkroad.com/p/323887.html

Source: Xinhua Silk Road

[편집자 주] 본고는 자료 제공사에서 제공한 것으로, 연합뉴스는 내용에 대해 어떠한 편집도 하지 않았음을 밝혀 드립니다.

(끝)

출처 : PRNewswire 보도자료

Copyright © 연합뉴스 보도자료. 무단전재 및 재배포 금지.

이 기사에 대해 어떻게 생각하시나요?