[PRNewswire] Yili Remains China's Most Chosen Brand, Reaching over 90% of
이 글자크기로 변경됩니다.
(예시) 가장 빠른 뉴스가 있고 다양한 정보, 쌍방향 소통이 숨쉬는 다음뉴스를 만나보세요. 다음뉴스는 국내외 주요이슈와 실시간 속보, 문화생활 및 다양한 분야의 뉴스를 입체적으로 전달하고 있습니다.
Households for Six Consecutive Years
(HOHHOT, China, June 23, 2021 PRNewswire=연합뉴스) On June 16, Kantar Worldpanel released the Asia Brand Footprint Report 2021, a leading study that reveals the brands most favored and purchased by consumers in Asia. This year, Yili, with a brand penetration ratio of 92.2% and consumer reach points (CRPs) approaching 1.3 billion, was ranked as the most chosen FMCG brand for the sixth year in a row.
The report reflects the impact of the pandemic in 2020 on consumer behavior and their brand choices. "In the fast-evolving FMCG market post-COVID-19, winning brands will have to stay ahead of changes in consumer demand for health, convenience and pleasure, and ride the wave of digitalization to win the omnichannel battles that lie ahead," said Jason Yu, Managing Director of Kantar's Greater China Worldpanel Division.
However, both established and insurgent brands have opportunities to further grow their consumer footprint by transforming their innovation and go-to-market strategies. Yili's innovative products are the result of the company's commitment to pursuing technological R&D. Its popular sub-brand, Plant Selected, provides a strong example of the company's success in technological innovation.
Due to limitations in the production process, traditional soymilk products were failing to meet consumers' taste and nutritional requirements. To solve the problem, Yili's R&D team developed a new soymilk processing technology and formula that helped to eliminate the unpleasant beany odor while retaining the natural aroma of soybeans and providing fresh nutrition for customers. In particular, Yili's traceable and visible supply chain ensures the high quality of soybeans, making the Plant Selected series stand out in China's highly competitive vegetable protein beverage market.
Apart from its strong innovation capabilities, Yili's success is also the result of integrating the world's leading knowledge and industrial resources. Over the years, Yili has established a robust "global health ecosystem" with global partners. Yili has opened and continuously upgraded its Innovation Center Europe in the Netherlands and established an integrated dairy production and scientific research base in New Zealand. At present, Yili is cooperating with more than 700 companies distributed throughout 33 countries and 5 continents.
The results of these world-class collaborations can be seen in Yili's products. For instance, Ruihu, a baby milk formula series under Yili Jinlingguan, is made from the milk produced by the finest-breed cows grazing on premium grassland in New Zealand and supported by Yili's patented breast milk technology, which is based upon nearly two decades of research.
In 2020, an incredibly challenging year saw the brands which were bold enough to embrace the new normal of changing markets emerge as the clear winners. This year, as the world recovers from the pandemic, the outlook for FMCG companies in Asia looks bright. "FMCG products are necessities, and for this very reason the sector will continue to grow," said Nelson Woo, Senior Director of Kantar.
Source: Yili Group
[편집자 주] 본고는 자료 제공사에서 제공한 것으로, 연합뉴스는 내용에 대해 어떠한 편집도 하지 않았음을 밝혀 드립니다.
(끝)
출처 : PRNewswire 보도자료
Copyright © 연합뉴스 보도자료. 무단전재 및 재배포 금지.
- 정부 "80개품목 해외직구 금지 아냐…위해성 확인 제품만 제한"(종합) | 연합뉴스
- '의대 증원' 최종확정 임박…학원가 "반수의 시대 열렸다" | 연합뉴스
- 의료계측 변호사가 전공의 비판…"유령이냐"·"정신차리고 투쟁" | 연합뉴스
- 尹대통령 내외 사리반환 기념식 참석…"한미관계 가까워져 해결 실마리"(종합) | 연합뉴스
- '김정숙 타지마할 논란'에 입 연 文 "첫 배우자 단독외교" | 연합뉴스
- 속속 드러나는 김호중 음주운전 정황…혐의 입증 가능할까(종합) | 연합뉴스
- [아프리카를 가다] ⑥ 보츠와나 외교장관 "한국 발전상 참고해 협력 희망" | 연합뉴스
- KF-21 인니 개발분담금 ⅓로 삭감, 내달 방추위서 확정될 듯(종합) | 연합뉴스
- 경찰, 해병대 여단장·대대장 대질…"수중수색 지시여부 확인" | 연합뉴스
- 與 총선백서 논쟁에 한동훈 전대 출마론 되레 힘받나 | 연합뉴스