20 K-beauty brands will bring booths, workshops to Berlin
Twenty Korean beauty brands are set to showcase skin care, perfume, hair care and nail products at the Korean Cultural Center in Berlin on Saturday, setting up booths and holding hands-on workshops.
The event is part of K-beauty week in “Hallo Korea 2026,” the center’s series of Korean culture programs, co-organized with Berlin-based Korean beauty multibrand store Yeppo&Soonsoo and the Korea Trade-Investment Promotion Agency (Kotra).
Eight brands will run booths with Yeppo&Soonsoo: Heveblue, Purito, Mamonde, Eqqualberry, hwarang', VT Cosmetics, belif and Laonsi. Their products range from skin care inspired by traditional practices and plant-based formulas to easy-to-use nail art products.
hwarang' and VT Cosmetics will demonstrate how to use their products, and Laonsi will teach nail art using gel nail strips that can be applied without a UV lamp.
Kotra's booth will feature 12 more brands with a lineup that includes fragrances, hairbrushes built with professional hair care technology, vegan and gender-neutral skin care, and products combining traditional ingredients with modern dermatology.
All visitors will receive a small gift, and workshop participants will get a 50 percent discount coupon for Yeppo&Soonsoo’s store at the Mall of Berlin.
“This event is a chance to try Korean beauty products firsthand and get a closer look at the ideas and culture behind them,” said Yang Sang-geun, director of the center. “I hope visitors will discover K-beauty that suits their taste and continue their interest in Korean culture.”
Admission is limited to 300 people per time slot on a first-come, first-served basis, and visitors must register in advance. Each visit is capped at one hour. Program details and registration are available on the center’s website.
BY LEE JIAN [lee.jian@joongang.co.kr]
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