A digital billboard on the exterior of Shinsegae Department Store's main branch in Myeong-dong, central Seoul, displays an image of "Via Shinsegae," on Aug. 4.
A digital billboard on the exterior of Shinsegae Department Store's main branch in Myeong-dong, central Seoul, displays an image of "Via Shinsegae," on Aug. 4. Via Shinsegae is the new premium travel platform set to launch on Aug. 5 by Shinsegae Department Stores alongside a premium online shopping channel, "Beyond Shinsegae." [Shinsegae Department Store]
A digital billboard on the exterior of Shinsegae Department Store's main branch in Myeong-dong, central Seoul, displays an image of "Via Shinsegae," on Aug. 4. Via Shinsegae is the new premium travel platform set to launch on Aug. 5 by Shinsegae Department Stores alongside a premium online shopping channel, "Beyond Shinsegae." [Shinsegae Department Store]
![A digital billboard on the exterior of Shinsegae Department Store's main branch in Myeong-dong, central Seoul, displays an image of "Via Shinsegae," on Aug. 4. Via Shinsegae is the new premium travel platform set to launch on Aug. 5 by Shinsegae Department Stores alongside a premium online shopping channel, "Beyond Shinsegae." [Shinsegae Department Store]](https://img4.daumcdn.net/thumb/R658x0.q70/?fname=https://t1.daumcdn.net/news/202508/04/koreajoongangdaily/20250804185905917ohjj.jpg)