Domino's to roll out lobster shrimp pizza for 35th anniversary, Son Heung-min to star in ad

Domino’s Pizza Korea is celebrating its 35th anniversary with a new lobster shrimp pizza and football star Son Heung-min.

Models pose with the Domino Pizza's new summer menu, the Lobster Shrimp Toowoomba Pizza. [DOMINO PIZZA]

Domino’s Pizza Korea is celebrating its 35th anniversary with a new lobster shrimp pizza and football star Son Heung-min. The Korean branch of the pizza giant said Wednesday that it will roll out its new summer item, the Lobster Shrimp Toowoomba Pizza, starting Friday. A new TV commercial will also start airing on the same day featuring the Korean football star Son.

The Lobster Shrimp Toowoomba Pizza is topped with black tiger shrimp, tail-on shrimp and lobster, and is complemented by a Toowoomba Five Cheese Sauce — a blend of butter cheese squid, Camembert, Parmesan, cheddar, Romano and creamy Toowoomba cheese sauce.

The new pizza will be sold at Domino’s stores nationwide beginning Friday. With a 20 percent discount for regular members using the Domino’s app for delivery, the large size will be priced at 27,120 won ($19.70) and the medium at 22,400 won.

“This summer menu combines seafood with Toowoomba Five Cheese Sauce to help revive appetites in the heat,” a Domino’s official said. “We hope customers can enjoy a flavorful summer with the taste and aroma of the Lobster Shrimp Toowoomba Pizza.”

BY KIM MIN-YOUNG [kim.minyoung5@joongang.co.kr]