LG Display unveils in-house AI assistant to up productivity

An LG Display employee holds a video conference with the company’s European and Vietnamese branches using the automatic interpretation and translation feature of the AI assistant service, which was introduced by the display maker for the first time in the industry. (LG Display)

LG Display said Monday it has become the first company in the display industry to internally develop and deploy an artificial intelligence assistant service tailored to enhance employee productivity.

The AI assistant, designed to optimize individual workflow, provides features such as real-time translation during video conferences and automated meeting transcription, enabling employees to perform tasks more efficiently.

In the first half of the year, the display maker plans to expand the AI assistant's capabilities to include email summarization and natural language-based data analysis.

In the second half, the company aims to roll out advanced functions that will assist in drafting business presentation materials such as PowerPoint documents, further enhancing the tool’s utility.

According to LG Display, early implementation of the service has resulted in a roughly 10 percent increase in daily productivity.

The company estimates that employees can manage their time more efficiently -- saving about 50 minutes within a standard 8-hour workday -- allowing them to focus on higher-value tasks.

LG Display said it aims to increase overall work productivity by more than 30 percent within the next three years through continued upgrades and wider adoption of the AI assistant.

The AI assistant has been integrated as a plug-in application into the company’s existing internal intranet platform, Let’s, allowing for seamless use without the need for infrastructure changes.

LG Display has internalized a large language model, which serves as the brain of the AI, to fundamentally block the leakage of external information through its AI assistant service and to enhance security stability.

The LLM is based on Exaone 3.5, developed in-house by LG AI Research, LG Group's AI think tank, and the development of the AI application was carried out in collaboration with the group’s IT solutions unit LG CNS.

“With the introduction of a personal AI assistant, we’ve been able to significantly boost individual productivity by minimizing routine tasks,” said Lee Byung-seung, head of DX group at LG Display.

“We will continue to strengthen our AI transformation capabilities to deliver differentiated value to customers,” he added.