Ikea Korea launches first Seoul store, bolsters 'omnichannel' presence

Isabel Puig, CEO and chief sustainability officer of Ikea Korea (right) and Magnus Norberg, Ikea Gangdong market manager, speak at a pre-opening press event at the IKEA Gangdong, on Friday. (Ikea Korea)

Ikea Korea announced that it would open its first store in Seoul, Ikea Gangdong, on Thursday, while unveiling plans to ramp up investment to better meet the needs of Korean consumers.

“Koreans have a strong interest in home furnishing products, and the country is one of the most active markets for online purchases of our products,” said Isabel Puig, CEO and chief sustainability officer of Ikea Korea, at a preopening press event Friday.

“Next year, we plan to invest 30 billion won in automation systems at our Gwangmyeong and Goyang locations, and will continue to invest in enhancing our operations across the country.”

Ikea officially entered the Korean market in 2014 with the opening of its Gwangmyeong store. Currently, it operates five offline stores, an online mall and the Ikea app as part of its e-commerce platform.

Last year, it recorded 626 billion won in revenue and 18.6 billion won in operating profit. The total number of annual visitors across online and offline channels reached some 58.27 million, according to Ikea Korea.

The company invested 17 billion won in automation at its Giheung store to improve parcel handling last year, allowing for faster and more efficient delivery services. Such transformation of existing stores into fulfillment hubs reflects Ikea Korea’s commitment to its "omnichannel" strategy.

With around 52 percent of home furnishing products in Korea now being sold online, Ikea Korea sees strong demand for a seamless, cross-channel shopping experience. “Ikea Gangdong was designed with Korean shoppers in mind — those who want to see and touch products in person, and then confirm or purchase them online, or vice versa,” Puig explained.

The new store is located on the first and second floors of Gangdong IPark The River, a commercial and cultural complex within the Godeok Biz Valley. Departing from the traditional standalone blue container box format, IKEA Gangdong introduces a store model integrated within an urban mixed-use mall.

Interior view of the newly opened Ikea Gangdong store (Ikea Korea)

The store showcases over 7,400 products in showrooms, with around 3,700 items available for direct in-store purchase. Drawing from onsite research that included in-home visits to local Gangdong-gu residents, the store features 44 curated room sets tailored to single-person households, couples and families.

Ikea Gangdong will also house the brand’s largest in-store dining spaces in Korea, with a 50-seat Swedish cafe and a 600-seat Swedish restaurant.

“Korea is a fast-paced society, and retail is even faster. It's important for our store to be located where people naturally gather, socialize, and have fun,” said Magnus Norberg, head of the Ikea Gangdong store.

“It's not just about shopping — it's about creating meaningful moments, like enjoying a coffee with friends. We aim to offer a 360-degree experience that reflects how people spend their time.”

As part of its broader commitment to sustainability, Ikea Korea reported achieving 100 percent electric vehicle deliveries within Seoul and 73 percent nationwide. The Gangdong store operates on 30 percent renewable electricity, 8 percent of which are generated on-site. Additionally, 43 percent of the store’s staff are local hires from Gangdong-gu.

Ikea Gangdong's in-store dining area, featuring self-service kiosks (Ikea Korea)

Menwhile, Ikea’s latest opening comes amid intensifying competition in Korea’s home furnishing retail market. Homegrown retail store Emart and Japanese brand Nitori are also entering the same Godeok Biz Valley complex.

"Our distinctive Swedish design identity, extensive product range that are entirely designed in-house and affordable pricing will set us apart from other players in the market." the CEO said.