US rapper Cardi B’s ginseng video surpasses 1m views on TikTok

Rapper Cardi B consumes Everytime red ginseng products from Korea Ginseng Corporation in a TikTok video clip. (TikTok)

US rapper Cardi B is creating a buzz over Korean red ginseng after posting a viral TikTok video on March 13, where she praised the revitalizing effects of products by JungKwanJang, a leading ginseng brand here.

“I just turned 30 and recently gave birth, so I’ve been feeling tired. Traveling between Miami, LA and New York has left me exhausted, but taking ginseng makes me feel refreshed and energized,” Cardi B shared in the video, promoting two ginseng extract products by JungKwanJang, the red ginseng brand operated by Korea Ginseng Corporation.

The posting garnered more than 1 million views over the past two weeks.

“The response to Cardi B’s video, especially under the hashtag 'Everytime,' has been overwhelming," a JungKwanJang official said, mentioning how the video gained traction under the hashtag of the products' name, Everytime. "We will continue to expand our global distribution and develop locally tailored products to solidify our position as a top-tier health company.”

JungKwanJang recently participated in the 2025 Natural Products Expo West, the world’s largest trade show for natural, organic and health products, held in California from March 4 to 7.

At the event, the company showcased the benefits of ginseng through product tastings and a live Taekwondo demonstration, drawing significant attention from visitors and buyers.

The company also unveiled three new Everytime products — Everytime PowerForm, PerformA and CaloTrim — which will soon be available on Amazon.