KT unveils Korea’s first AI-powered baseball stadium

(KT)

KT Corp. has introduced a new artificial intelligence (AI) brand, K Intelligence, aimed at enhancing the AI capabilities of South Korean companies.

As the brand’s first initiative, KT has revamped Suwon KT Wiz Park into an AI Stadium, marking the first time AI technology has been applied to a professional sports stadium in the country.

The AI Stadium uses AI to analyze CCTV footage and provide real-time crowd congestion updates to spectators, helping ensure safer viewing experiences.

The skyboxes feature KT’s Hi-ORDER system that delivers food directly to seats, while foreign visitors can access real-time AI-powered translation through on-screen subtitles.

During the regular season opener on Saturday, KT staged a K Intelligence-themed drone show featuring 350 drones.

The company said it plans to promote K Intelligence through interactive fan experiences, including real-time communication between players and spectators and generative AI-based engagement events.

“We plan to enhance brand awareness for K Intelligence through diverse advertising campaigns and interactive branding experiences,” said Yoon Tae-sik, head of KT‘s Brand Strategy Division.