Kurly’s BeautyKurly Festa reaches 100,000 orders in four days

(Kurly)

South Korean e-commerce company Kurly announced on Friday that its “BeautyKurly Festa,” surpassed 100,000 orders within four days of launching this week. The event, which celebrates the second anniversary of its “BeautyKurly” platform, runs through November 24th, 2024, and features a curated selection of 4,000 popular products spanning skincare, hair, and body care.

BeautyKurly Festa includes special sections such as “Hall of Fame,” highlighting top-ranked items, “Festa Deal” with highly discounted products, and “Season Beauty” featuring winter essentials, with discounts as high as 85 percent. The “Lowest Price Challenge” has been expanded, offering ten times the products and doubling the rewards. Customers who find lower prices on designated items on another online platform by November 25th, 2024, at 11 a.m. will receive twice the price difference as Kurly credits.

Kurly’s app will feature a series of live broadcasts throughout the event. Giorgio Armani Beauty, a premium Italian brand, is debuting on BeautyKurly, while FRANZ, a renowned ampoule brand, is available at discounts up to 68 percent. BeautyKurly has established itself as a major beauty platform with over 500 billion won ($356.35 million) in transaction volume within two years.