Sign of the Times: K-culture takes over downtown New York with Pepero Day

Pepero Day hits Times Square in New York, taking over a digital billboard on Monday to celebrate the unofficial holiday.

Pepero Day hits Times Square in New York, taking over a digital billboard on Monday to celebrate the unofficial holiday. [LOTTE WELLFOOD]

Pepero Day hits Times Square in New York, taking over a digital billboard on Monday to celebrate the unofficial holiday.

Lotte Wellfood said on Tuesday that 180,000 people descended on Times Square for a Pepero Day event, where there were musical performances from a children's choir as well as a K-pop dance performance and, of course, copious amounts of the chocolate-covered baked stick.