Shinsegae’s ‘SSG Day’ sees record $1.42 bn in sales

(Shinsegae Group)

The 2024 edition of Shinsegae Group’s ‘SSG Day’ shopping event saw record-breaking sales that topped 2 trillion ($1.42 billion). The event, which ran from November 1st to 10th, 2024, saw a 20 percent increase in sales from the previous year’s version, well above the initial target of 1.9 trillion won.

The extension of the event to ten days, including two weekends, played a major role in the sales surge. Emart, a key Shinsegae Group company, set a record on November 2nd with over 100 billion won in single-day sales for the first time. Popular products like Korean beef saw a 111 percent increase in sales, totaling 10 billion won, while imported butter and olive oil also gained popularity with 23 percent and 176 percent sales growth respectively, due to their high value.

Big-ticket items such as televisions and refrigerators attracted customers with special pricing, driving a 28 percent increase in sales for these categories.