Starbucks to launch digital planner 22 years after launching planner

(Starbucks Coffee Korea Co.)

Starbucks Coffee Korea Co. announced on Monday that it will release a digital planner, the company’s first since launching its planner 22 years ago.

Customers who wish to use the digital planner must participate in the “Winter e-Frequency” event, a rewards program the company runs until the end of December 2024, to receive a physical planner.

To receive one of the gifts - a planner, calendar, or lamp - on a first-come, first-served basis, customers need to collect e-stickers by purchasing 17 handcrafted beverages, including three specific drinks including Toffee Nut Latte, Double Espresso Cream Latte, and Non-Alcoholic Holiday Passion Tea Vin Chaud.

Once customers receive the physical planner, they can install the note-taking app “GoodNotes” through a link provided in the Starbucks app. Once on GoodNotes, they can access a digital planner that was jointly created by Starbucks and GoodNotes.

The digital planner cover comes in three designs to choose from, and the planner includes sections for monthly and weekly scheduling, a blank section without any format, and a section for organizing New Year’s resolutions.

The monthly schedule section can be conveniently synced with the Google Calendar app. A sticker book containing emoticons and memo pads is additionally available for iOS device users to personalize their digital planner.