Coupang launches mega sale event for overseas purchases

(Coupang)

South Korean e-commerce giant Coupang Inc. launched a week-long mega sale event on Tuesday, providing consumers discounts on overseas purchases.

The annual event, which will be held until November 11, is being held to mark Singles’ Day, China’s largest shopping event.

For this year’s event, Coupang has invited about 800 brands for participation, up from 630 brands last year. There are daily deals, first come, first serve deals, and time attack deals between 7 a.m. and 11 p.m.

“We will aim to offer more brands and products for overseas purchases to Korean consumers,” said a Coupang official.

SK square Co.’s subsidiary 11Street Co. is also holding its biggest shopping festival of the year.

According to the e-commerce company, the 100,000 MGC Coffee coupons offered at 20 percent discounted price have all been sold out.

The Burger King coupon offered at a 45 percent discount sold over 40,000 and the Paris Baguette 50,000 won ($36.3) mobile gift card sold more than 10,000 units.

The company said that there were over 110 items with cumulative transaction amounts exceeding 100 million won as of Monday.

The event will be held until November 11.