POSCO International unveils new brand identity

POSCO International’s new BI.

POSCO International Corp. unveiled a new brand identity on Thursday, the first since joining the POSCO Group in 2010.

At an event at POSCO Tower in Songdo, Incheon, POSCO International unveiled its new brand identity as a symbol of its commitment to making itself a multinational business specializing in various areas, such as energy, food security, and steel.

To bring the vision to life, the company suggested employees gain insights from a set of nine work principles.

With steady leadership from POSCO International President and Chief Executive Lee Kye-in that began early this year, the company has accelerated its global expansion across key sectors, including energy and steel.

In energy, the company will aim to triple the liquefied natural gas (LNG) production of its Australian subsidiary, Senex Energy, by 2025.