Lotte to renew Chilsung Cider package design for first time in 24 yrs

(Lotte Chilsung Beverage)

Lotte Chilsung Beverage Co. announced on Thursday that it will unveil a new look for its 74-year-old brand, Chilsung Cider, for the first time in 24 years.

While keeping the original flavor unchanged, the new design enlarges the iconic star symbol, placing it prominently at the center to reflect the brand’s goal of adding brightness to everyday life. The font has also been modernized for better readability.

“Since 1950, Chilsung Cider has been cherished by people across Korea,” the company said. “We planned this redesign to connect with consumers.”

The company is also set to launch a television ad campaign under the slogan “Chilsung Cider, a big star with everyone.”

Other food and beverage brands have also recently refreshed their packaging.

In October, HiteJinro updated its Jinro soju label to highlight its heritage, while Orion revamped the packaging of its Choco Pie for the first time in a decade.