CJ Olive Young to open first innovation store in Seoul

CJ Olive Young’s first innovative store, “Olive Young N Seongsu”. (CJ Olive Young)

CJ Olive Young Corp. announced on Sunday that it will open a new store in Seongsu-dong, a trend-setting district in eastern Seoul, offering differentiated customer experience.

The five-story Olive Young N Seongsu store will offer distinct experiences not found in traditional locations of Olive Young.

The N in the name shares values such as New, Next, and Network as part of its expansion goal, the company said.

The first floor features pop-up spaces and a range of Olive Young brand items. The second and third floors will showcase a curated selection of beauty and health products, while the fourth and fifth floors will house a lounge for its members and working spaces for suppliers.