Haitai’s Honey Butter Chips celebrates 10th anniversary of its release

Honey Butter Chips has celebrated the 10th anniversary of its release.

Honey Butter Chips, which shook up Korea’s snack market with high popularity, has already marked the 10th anniversary of its first release.

Haitai said on October 15 that its Honey Butter Chips surpassed 550 billion won in cumulative sales in 10 years. In terms of sales, it is 360 million bags, which means that each person ate seven bags.

Launched in August 2014, the snack became popular for its unique sweet and salty flavor unlike other potato chip snacks, and within two months of its launch, it sold more than 10 times the expected sales.

Due to its explosive popularity, convenience stores and other stores sold out of Honey Butter Chips as soon as they were available. On online second-hand trading websites, the snacks were sold for more than 5,000 won, more than three times the original price of 1,500 won.

The success of Honey Butter Chips helped Haitai increase its share in the potato chip market, and in 2016, the company successfully relisted on the KOSPI for the first time in 15 years.

In April 2015, eight months after its release, Haitai decided to expand its factory, and within a year, the new plant was completed, doubling its supply.

Since then, Honey Butter Chips have become a “steady seller” with a solid fan base, ranking in the top 10 on the list of snack sales for 10 consecutive years.

Last year, its sales ranked seventh among all snacks, the highest for any snack released since 2000.

To celebrate its 10th anniversary, Haitai is increasing the size of the snack by 10 percent and giving away a large box of Honey Butter Chips to customers who post a congratulatory comment on its Instagram account or share a fun episode related to the short supply phenomenon of the snack that happened 10 years ago.

※This article has undergone review by a professional translator after being translated by an AI translation tool.