High-growth midsize firms in Korea focus more on generative AI: Study

A recent study found that mid-size companies with high sales growth place greater emphasis on generative artificial intelligence (AI) compared to those with lower sales growth rate.

According to a survey conducted by global software company SAP SE on Tuesday on 567 domestic and 12,003 international companies with a workforce of between 250 and 1,500, there were differences in the companies’ approach to adopting generative AI based on sales growth rate.

Among the 164 companies with strong sales growth, 96 percent identified generative AI as a “moderate” or “high” priority for their business.

Midsize firms, in particular, were more likely to focus on AI.

Nearly 9 out of 10 domestic companies in the survey considered adopting generative AI a significant priority, while 90 percent identified using machine learning techniques and other business applications for data analytics as a top priority, the survey showed.