SPC Group eyes expansion into Eastern Europe

President Hur Jin-soo

SPC Group, the parent company of Paris Baguette, announced on Monday that it plans to expand its presence in Eastern Europe.

Paris Baguette, a bakery chain that has already established in several European countries, sees Eastern Europe as the next frontier in its global expansion efforts.

SPC President Hur Jin-soo recently led meetings in Prague with key executives to explore new market opportunities in the region.

Hur held the Paris Baguette European Leadership Meeting for two days from September 19, and discussed ways to expand exports and secure sales in Eastern Europe with SPC Group Europe Head Jack Moran.

Last week, Hur also held a separate meeting with Jan Michal, CEO of CzechInvest, to discuss investment market trends and investment strategies.