Hyundai Department Store launches Disney pop-up

Hyundai Department Store will launch its first Disney pop-up at its Kintex branch, featuring 800 discounted items and an augmented reality fitting room.

Hyundai Department Store announced Thursday that it would open its first Disney pop-up on the basement floor of its Kintex branch from Friday to Sept. 30. [HYUNDAI DEPARTMENT STORE]

Hyundai Department Store announced Thursday that it would open its first Disney pop-up on the basement floor of its Kintex branch from Friday to Sept. 30.

The store will sell around 800 Disney-related items at a discount of 20 to 40 percent from their regular prices. Popular brands including Pixar, Marvel and Star Wars will also be featured.

Customers will also be able to see themselves in Disney princess costumes in an augmented reality fitting room, created as part of a larger metaverse project in collaboration with the Gyeonggi Content Agency.