CU launches premium makgeolli ‘TAK-ALL’

CU has launched a premium makgeolli (Korean rice wine) called “TAK-ALL,” This product is designed to cater to customers seeking high-quality, traditional alcoholic beverages. It emphasizes the rich and deep flavors characteristic of premium makgeolli while appealing to modern tastes. (BGF Retail)

South Korean convenience store chain CU introduced its premium makgeolli, ‘TAK-ALL,’ to customers on Wednesday, with the new product aiming to differentiate itself from existing offerings with higher quality. Priced at 7,900 won ($5.92) for a 500ml bottle, TAK-ALL is set to appeal to discerning consumers.

The name ‘TAK-ALL’ combines the Korean phrases for “excellent price” and “right quality,” emphasizing its high quality at a reasonable price and designed to evoke the word “excellent.”

TAK-ALL makgeolli is characterized by a rich rice content, the absence of artificial sweeteners, and a higher alcohol content. The product contains 47.4 percent rice—about five times the level found in regular makgeolli, which typically contains around 10 percent. It offers a deep grain aroma and the natural sweetness of domestically grown rice, making it a good pairing with pajeon (green onion pancakes), meat dishes, and spicy foods.

“As makgeolli has recently enhanced its premium image, consumption is expanding even among younger consumers,” a CU official said.