Kakao partners with Mokpo to give local economy a lift

Makers Food Leader Kim Jeong-min (right) and Mokpo Mayor Park Hong-ryul (left) pose for a commemorative photo. [Courtesy of Kakao Corp.]

Kakao Corp. announced on Friday that it signed a “mutual cooperation agreement for regional economic revitalization” with the city of Mokpo. Under the agreement, Kakao and Mokpo will work together to explore opportunities for expanding seafood sales, boosting consumption, and enhancing local tourism.

Kakao plans to run special promotions on its dedicated order platform, Kakao Makers, showcasing Mokpo‘s high-quality local products. The company will also develop tourism offerings that combine travel and local experiences to give the regional economy a further boost. Mokpo, a featured location in Kakao Makers’ “Tour of Korea Challenge,” a walking campaign that includes the Seohaerang Trail, is expected to benefit from the synergy created by linking this campaign with new tourism products.

Kakao will additionally support young local entrepreneurs facing marketing challenges by assisting with content creation, product photography, and providing sales opportunities for Kakao Makers. For its part, Kakao Makers hopes this partnership will help alleviate the economic difficulties faced by rural and coastal communities.