JUUN.J accelerates global expansion with new stores in China, Europe

JUUN.J opens REEL store in Shanghai.

Samsung C&T’s fashion division announced on Tuesday that its global brand, JUUN.J, is accelerating its international expansion with a focus on the highly influential Chinese fashion market. The brand has recently opened a series of new stores worldwide.

JUUN.J launched pop-up stores in two of China’s most prestigious luxury department stores, SKP Beijing and SKP Chengdu, on August 23rd, 2024. The brand followed up by opening a standalone store on the second floor of REEL, a high-end department store in Shanghai known for its focus on luxury designer and contemporary brands.

Continuing its global push, JUUN.J will open a pop-up store on September 17th at Rinascente, one of Italy’s most iconic department stores located in the fashion capitals of Milan and Rome. This move follows the brand’s earlier expansion into Europe with a pop-up at Harrods in the UK earlier in the year, and signals JUUN.J’s commitment to growing its presence in the European market.