MCM transforms into young brand with new luxury furniture line

[Courtesy of MCM]

Global luxury brand MCM has redefined its image as a fashion house attuned to the lifestyle of future generations by introducing a new concept of transformable, wearable furniture.

MCM held a press conference on Monday at its flagship store in Cheongdam-dong, southern Seoul, to commemorate the launch of its Wearable Casa exhibition.

The exhibition showcases seven unique pieces of modular furniture, each designed to serve multiple purposes.

Highlights include the Clepsydra, a lantern that can be worn as a hat, and the Tatamu, a bed that can be transformed into a mat.

The Chatty Sofa, inspired by the shape of a cloud, stands out for its inclusion of a small cushion that doubles as a travel neck pillow.