Hyundai, Hankyu partner up to boost global VIP marketing

Hyundai Department Store staff introduce services offered to Hankyu Department Store VIP customers at the concierge desk on the first floor of The Hyundai Seoul. [Courtesy of Hyundai Department Store]

South Korea’s Hyundai Department Store announced a strategic partnership with Japan’s luxury retailer Hankyu Department Store to attract international VIP customers. Hyundai said on Monday that it signed a business agreement on August 30th, 2024, with Hankyu Hanshin Department Stores, part of Japan’s H2O Retailing Group, to offer reciprocal VIP benefits. This is the first time Hankyu has collaborated with an overseas retailer for VIP customer exchange.

VIP customers from Hankyu visiting Hyundai’s Trade Center branch and The Hyundai Seoul will enjoy exclusive perks, including access to VIP lounges, under this partnership. Similarly, Hyundai’s VIP customers visiting Hankyu’s flagship Umeda store or the Hankyu Men’s Tokyo store will receive personalized services such as the “Shopping Attendant” service and other store-specific benefits.