LG U Plus, SM Ent partner to create AI-powered content

LG Uplus and SM Entertainment have signed an MOU to collaborate on AI-based content development. The photo shows executives from both companies at the MOU ceremony in Seoul. [Courtesy of LG Uplus]

LG U Plus said Sunday that it entered a memorandum of understanding (MOU) with K-pop agency SM Entertainment Co. to jointly develop generative artificial intelligence (AI)-based content.

As part of the deal, LG U Plus will leverage its proprietary generative AI, ixi-GEN, to produce content for SM’s first virtual artist, Nævis. Using images and videos generated by ixi-GEN, the two companies plan to create music videos, short films, and other innovative AI-driven experiences for K-pop fans worldwide.

SM Entertainment aims to pioneer a new cultural genre by integrating virtual artists with AI innovations, and LG U Plus is to explore marketing and branding opportunities that come with showcasing diverse content using ixi-GEN.