Coupang launches autumn crab promotion with fresh, frozen options

[Courtesy of Coupang]

Coupang’s Rocket Fresh is gearing up to launch its Autumn Crab Promotion from August 26 to September 1, coinciding with the peak of the autumn crab season.

Following the lead of major supermarket chains that began selling autumn crabs last week, Coupang has entered the market with its own selection of crab offerings.

Coupang announced on Sunday that it will feature a variety of crab products, including freshly caught live crabs from regions like Sinjin Island, Taean in South Chungcheong Province, alongside frozen prepared crabs and crab soup—all at competitive prices.

For instance, customers can purchase 3 kg of fresh autumn crabs for 26,720 won ($20.15) using a discount coupon, or 2 kg for 17,920 won with the coupon applied.

Also, 1 kg of frozen prepared crabs are available at 11,120 won with the discount.

Coupang aims to provide these products through its exclusive Rocket Fresh direct delivery system, offering fresh seafood straight from the source.