CJ CheilJedang goes all-out to boost exports of Bibigo Tteokbokki

Bibigo Cup Tteokbokki [Courtesy of CJ CheilJedang Corp.]

South Korean food manufacturer CJ CheilJedang Corp. is ramping up exports of Bibigo Tteokbokki, a key item in its strategic lineup of Korean street foods. The company announced on Monday that sales of unrefrigerated Bibigo Tteokbokki surged 2.5 times in the April-June period compared to the same period last year.

The sales growth was largely driven by robust exports, with the number of shipment countries rising from 29 at the beginning of this year to 41, including the United States, Vietnam, Europe, and Australia.

Bibigo Tteokbokki features bite-sized, chewy rice cakes in a spicy yet sweet sauce, packaged in cups and pouches so that customers can easily enjoy the Korean iconic street food.