Virtual idol Plave to drop new single 'Pump Up The Volume!' ahead of October concert

Virtual idol Plave will release its new digital single, "Pump Up The Volume!," on Tuesday, according to its agency, Vlast.

Virtual idol Plave [VLAST]

Virtual idol Plave will release its new digital single, "Pump Up The Volume!," on Tuesday, according to its agency, Vlast.

"Pump Up The Volume!” was created based on a melody the members improvised during a livestream in June," Vlast said on Tuesday. "It has been reborn into a song that showcases Plave's iconic refreshing vibes."

The song is a retro band track designed to beat the heat, according to the agency. A music video will be released alongside the song at 6 p.m.

"Pump Up The Volume!" is the group's first release in six months, following its second EP, "Asterum: 134-1," in February. After that, Plave became the first virtual idol to win a weekly music program on television.

Vlast also signed a partnership deal with HYBE Japan to accelerate the avatar quintet's debut in Japan.

Plave will hold its concert "Hello, Asterum!" on Oct. 5 and 6 at the Jamsil Arena in southern Seoul.

BY YOON SO-YEON [yoon.soyeon@joongang.co.kr]