Korean cosmetics brand Hera opens first store in Bangkok

Hera Bangkok Central Chidlom store. [Courtesy of Amorepacific Corp.]

Amorepacific Corp.’s beauty brand Hera has officially entered the Thai market, the company announced on Tuesday.

On August 8, Hera opened its first store in Bangkok’s Central Chidlom, one of the city’s leading department stores.

In September, the South Korean brand plans to launch a pop-up store at Siam Paragon, a major shopping mall in the capital.

Hera products will also be available at local multi-brand stores such as Eveandboy and in major Sephora locations across Thailand.

Online, Hera debuted on Thailand’s leading e-commerce platform Lazada in July. The brand plans to expand its presence through Shopee and TikTok Shop later this year.

In Thailand, Hera will primarily promote its signature cushion, foundation, and lip tint products.

“Following our entry into Japan last year, this expansion into Thailand marks a step forward in accelerating our global strategy and establishing Hera as a leading luxury makeup brand,” said a company official.