Korean babywear brand Moimoln gains popularity among Japanese parents

Moimoln’s pop-up store event.

Hansae MK’s babywear brand Moimoln is gaining significant popularity among young parents in Japan. According to the South Korean company on Tuesday, Moimoln successfully concluded a pop-up store event at Isetan Department Store in Kyoto, which ran from July 19 to August 10. The positive response to the pop-up store at Isetan has led to interest from other department stores in Japan. As a result, Hansae MK will launch a long-term pop-up store for the brand at Hanshin Department Store’s Umeda Main Branch from August 30 until February 28 next year.

Moimoln has been attracting attention among young Japanese parents for its luxurious and unique designs in children’s clothing. This growing popularity has also been reflected in sales, with Moimoln’s revenue in Japan more than doubling, increasing by over 150 percent in the first half of this year compared to a year ago.