Tous les Jours strengthens presence in Southeast Asia with Singapore expansion

Jung Soo-won, CEO of CJ Foodville Indonesia(right), and Rodney Tang, CEO of Royal T Group Singapore, after signing a franchise deal for Singapore expansion. [Courtesy of CJ Foodville]

South Korea’s Tous les Jours is set to enhance its premium bakery footprint in Southeast Asia by entering the Singapore market. On Monday, CJ Foodville, the operator of Tous les Jours, announced that it has signed a master franchise (MF) agreement with Singaporean company Royal T Group. The company plans to open its first Singapore location within this year, expanding its presence to eight countries with further expansion plans in the pipeline.

Singapore, with a per capita GDP of about $90,000, ranks first in Asia and is considered a key strategic market in Southeast Asia. The first Tous les Jours store in Singapore will cater to the local preference for dining out by offering a wide range of products, from meal breads to snack breads and desserts.