Samsung promotes OLEDs with eye-catching NYC bus ads

[Courtesy of Samsung Display Co.]

Samsung Display Co. is bringing organic light-emitting diode (OLED) advertisements to New York City. The company announced on Monday that it will wrap its ads around New York City‘s iconic open-top tour buses throughout August 2024 to promote the high quality of its OLEDs.

The ads will appear on tour buses traveling the Downtown route, which connects southern Manhattan landmarks, including Times Square, the Empire State Building, and Wall Street, as well as Upper Manhattan, where Central Park and the Metropolitan Museum of Art are located.

The ads creatively showcase Samsung Display’s OLEDs with their playful illustrations of bus passengers depicted as vacationers enjoying a swim in the ocean.