NCSoft partners with Vietnamese VNG to enter SE Asian market

[Courtesy of NCSoft Corp.]

NCSoft Corp. has formed a joint venture, NCV Games, with Vietnamese company VNG Corp. to expand into the Southeast Asian market, the video game developer announced Wednesday.

VNG is the developer and operator behind Vietnam’s Zalo messaging application. It is Vietnam’s first unicorn company that is continuing to grow in the platform and content business.

VNG Games, a subsidiary of VNG and partner in the joint venture, is the leading game company in Vietnam, offering 130 games across Southeast Asia. It currently operates 11 game studios in 10 major cities across Asia.

The newly formed NCV Games will be responsible for the management and operation of NCSoft’s intellectual property (IP) in the Southeast Asia region. Starting with the launch of Lineage 2M in the second half of 2024, NCSoft plans to introduce its games in six key Southeast Asian countries, including Vietnam, Thailand, Malaysia, Indonesia, Singapore, and the Philippines.