GS Shop integrates generative AI technology in studio broadcasts

[Courtesy of GS Retail Co.]

GS Shop has announced the successful operation of its ‘AI Studio,’ which integrates generative AI technology into its broodcasting studio, over the past month. As the first in the industry to adopt this technology in its studio, GS Shop conducted about 160 broadcasts in July 2024, covering a wide range of products including fashion, beauty, home appliances, and health supplements.

GS Shop featured a broadcast for ‘FitFlop sandals’ using the generative AI technology in its studio on July 10th. The broadcast was enhanced with a large LED wall displaying set images created by generative AI software, and the studio ceiling, equipped with lighting, also showcased a wide, blue sky produced by the same technology.