CJ Olive Young strengthens role as tourist K-beauty hub

[Courtesy of CJ Olive Young]

CJ Olive Young, known as a must-visit K-beauty destination for overseas tourists, is ramping up its efforts to promote and export K-beauty products.

The company announced the trial launch of the ‘Olive Young Express,’ a dedicated bus service running three times daily from Incheon International Airport to Seoul’s Myeong-dong, on Sunday. The service will be available for six months until January 31st, 2025.

The program aims to encourage tourists to experience K-beauty by offering a free direct bus service from Incheon Airport to the popular Myeong-dong shopping district. It also seeks to help tourists enjoy various aspects of K-culture throughout the Myeong-dong shopping area.