Kolmar Korea unveils ‘Color Atelier’

[Courtesy of Kolmar Korea]

Kolmar Korea announced on Wednesday the launch of ‘Color Atelier,’ a pioneering lounge dedicated to developing customized color cosmetics tailored to clients’ specific needs. It is the first time in the industry that an offline space has been dedicated to bespoke color cosmetics development.

Color Atelier is designed to be a collaborative environment where cosmetic brand planners can develop their envisioned color products, using Kolmar Korea’s 30 years of accumulated big data. Located on the lobby floor of Kolmar Korea’s technical center in Naegok-dong, Seocho-gu, Seoul, the atelier spans 238 square meters. Clients can participate in brainstorming sessions with color experts, create and test samples, conduct product reviews, and even engage in studio shoots.

Kolmar Korea plans to leverage Color Atelier to develop a diverse range of color cosmetics aimed at the global market, including foundations, eyeshadows, and lip products.