LG Electronics’ corporate advertising its first in 24 years

[Courtesy of LG Electronics Inc.]

LG Electronics Inc. is gearing to promote itself, instead of its product offerings, as part of its transformation from an established home appliance manufacturer into what it calls a smart life solutions company.

The corporate ad is the first of its kind in 24 years since 2000.

LG Electronics announced it will run a corporate advertisement campaign on Monday, and has released three videos since July 26th, 2024, including ones focused on its mobility and thermal control solutions. The campaign videos highlight LG Electronics‘ innovations in mobility, artificial intelligence-powered smart home, webOS, and Heating, Ventilating, and Air Conditioning (HVAC) solutions.

“We expect the campaign to demonstrate our innovative efforts as we expand into various business areas, enhancing our youthful and dynamic brand image,” an LG Electronics official said.

LG Electronics announced its vision to become a “smart life solutions company” in 2023. The plan specifically includes three strategies that focus on expansion of service ranges via new platforms, business-to-business (B2B) operations, and exploring new sectors.