Echo Marketing achieves $10 bn sales milestone in Singapore

Daily&Co store in Singapore. [Courtesy of Echo Marketing]

South Korea’s Echo Marketing announced on Monday that it has achieved cumulative sales of 10 billion won ($7.23 million) within its first year of operations in Singapore.

Celebrating its one-year anniversary, the company hosted a large-scale online and offline event, reaching a peak daily sales record of 130 million won.

From July 5 to 15, the company conducted events at its Daily&Co online and offline stores, featuring its own brands such as Andar, Klug, Mongze, and Titad, as well as brands from its investment portfolio like Mixsoon.

The offline store attracted significant attention, with queues extending to nearby shops from the first day of the event.

The Daily&Co store also garnered media buzz as it was visited by famous Singaporean celebrities, national athletes, and influencers.

“Bringing together brands that lead the K-lifestyle in one place received a tremendous response from Singaporean consumers,” said a company spokesperson.

“We plan to introduce new brands to the platform, solidifying our presence as the definitive K-lifestyle platform in Singapore,” the spokesman added.

In addition to its success in Singapore, Echo Marketing has also achieved significant milestones in other markets.

Within the first year of entering the Japanese and Singaporean markets, the company recorded cumulative sales of 12 billion won and 10 billion won, respectively.

Building on this momentum, Echo Marketing is now gearing up for an aggressive entry into the Australian market in the second half of the year.