Scalp care products become popular among 20s, 30s Korean women

[Photo by Lee Chung-woo]

The demand for home care products for scalp management is soaring in South Korea, especially among women in their 20s and 30s as hair loss becomes more common.

According to industry sources on Sunday, CJ Onstyle introduced a scalp care device during a TV live broadcast.

This device, launched by Mojelim, a well-known hair transplant clinic, is part of the expanding market for scalp care products.

According to the Health Insurance Review and Assessment Service, women accounted for 45 percent of hair loss patients in Korea in 2022.

With the hot and humid summer weather, sales of scalp care products have surged.

According to CJ Olive Young, sales of specialized hair care products like hair tonics and ampoules increased by 151 percent in the first half of this year compared to a year ago.

Popular products include Dr. Groot Aqua Scalp Nutrition Tonic and Labo LABO-H Scalp Strengthening Clinic.

[Photo by Kim Geum-yi]

The local beauty industry is also focusing on “skinification” of the scalp, treating scalp care with the same importance as facial skincare. As a result, many brands are launching new hair care products and strengthening their hair care lines.

To connect better with young adults, they are also featuring younger actors and athletes in their advertisements.

Recently, the German company Dr. Wolff selected soccer player Kim Min-jae as the model for its male hair care brand, Alpecin.