Pulmuone sells over 70mn Tofu Bars in Japan

[Courtesy of Pulmuone Corp.]

Asahico, a Japanese subsidiary of South Korean fresh food company Pulmuone Corp., announced on Friday that its protein snack Tofu Bar has surpassed 70 million units in cumulative sales since its launch in 2020.

“As Tofu Bars gain popularity as a healthy food, it is widely consumed as a meal replacement, post-workout protein source, and snack, particularly among men in their 30s to 50s,” said a company official. “On average, 70,000 units are sold daily at Japanese convenience stores.”

Tofu Bar, a plant-based protein snack, contains 10 grams of protein per product.

Asahico recently boosted its Tofu Bar production line to produce over 2 million units per month. Based on this facility expansion, the company aims to expand its market to Hong Kong, Taiwan, and other regions.