Samsung’s new foldable phones see high pre-sales among 20s, 30s

[Courtesy of SK telecom Co.]

Samsung Electronics Co. announced on Friday that consumers in their 20s and 30s accounted for more than half of the pre-sales of its newly unveiled foldable phones, the Galaxy Z Fold 6 and Flip 6, the first in its history.

Samsung recorded 910,000 domestic pre-orders for the Galaxy Z Fold 6 and Flip 6 from July 12 to 18.

The figure falls short of last year’s Galaxy Z 5 series, which hit an all-time high of 1.02 million units, but the proportion of pre-orders from customers in their 20s and 30s increased by 7 percentage points to 50 percent, up from 43 percent last year.

Samsung attributes this rise in popularity among young consumers to the devices’ improved portability, being 14 grams lighter and 12.1 mm thinner than their predecessors.

This year, the Fold model saw a 10 percent increase in pre-order share compared to the previous version, with the Fold 6 and Flip 6 pre-orders split at a ratio of 4:6. Last year’s figures were 3:7, respectively.

In terms of color preferences, the Galaxy Z Fold 6 saw the highest demand for the Silver Shadow variant, which accounted for about 45 percent of sales, followed by Navy and Pink. Similarly, the Galaxy Z Flip 6’s Silver Shadow was the most popular, with around 35 percent of sales, trailed by Blue, Mint, and Yellow.

Starting today, the three major telecommunications companies are opening early access to pre-order customers.

SK telecom Co.’s official online store, T Direct Shop, reported that customers in their 30s made up about 35 percent of total pre-orders, marking the highest proportion.

KT Corp.’s pre-order results revealed that more than half of the customers chose the Galaxy Z Flip 6.

According to LG Uplus, the 256GB model was favored by about 70 percent of pre-order customers, compared to 30 percent who opted for the 512GB and 1TB models.