LG sells more than 10 mn bottles of Bichup anti-aging essence

Bichup Self-Generating Anti-Aging Essence. [Courtesy of LG Household & Health Care]

LG Household & Health Care’s luxury brand ‘The Whoo’ achieved a new milestone with its “Bichup Self-Generating Anti-Aging Essence,” selling over 10 million bottles of the product since its launch 16 years ago.

LG Household & Health Care announced on Monday that the Bichup Self-Generating Anti-Aging Essence, which was first introduced in October 2009, topped cumulative sales of 10 million bottles as of the end of June 2024. This translates to an average of 1,700 bottles sold per day, and the essence has also generated over 1 trillion won ($722 million) in cumulative revenue from this specific product line.

The Bichup Self-Generating Anti-Aging Essence gained popularity for its effectiveness in enhancing skin resilience and combating signs of aging, including those that are not immediately visible.

“Interest in anti-aging has increased among people in their 20s and 30s since the late 2010s, effectively broadening the main customer base to include all age groups,” the company said.

The essence was renewed with advanced technology to further strengthen its self-regenerating properties in March 2024. The newly released fourth-generation Bichup Self-Generating Anti-Aging Essence now includes ‘NAD+,’ a potent anti-aging solution that helps slow skin aging. It also features a golden ratio blend of traditional herbal ingredients such as ‘Yunseollan’ and ‘Licorice’, known for their excellent antioxidant properties, which enhance anti-aging effects.

Just two months after its release, the Bichup Self-Generating Anti-Aging Essence 4.0 earned the top spot in the Essence and Serum category in the first half of 2024 Glowpick Awards, a well-regarded cosmetics review platform.

“As the trend of slow-aging, which focuses on natural aging, continues to gain traction, the anti-aging category is becoming more competitive than ever,” Glowpick said.