Passersby take a look at the Chinese fast-fashion company Shein's pop-up store in Seongsu-dong in Seongdong District, eastern Seoul, on Monday.
Passersby take a look at the Chinese fast-fashion company Shein's pop-up store in Seongsu-dong in Seongdong District, eastern Seoul, on Monday. [YONHAP]
Passersby take a look at the Chinese fast-fashion company Shein's pop-up store in Seongsu-dong in Seongdong District, eastern Seoul, on Monday.
It is Shein's first offline pop-up store in Korea.
Shein formalized its entry into the Korean market on June 20 with the appointment of actor Kim Yoo-jung as its first global ambassador for its sub-brand, Daisy.
![Passersby take a look at the Chinese fast-fashion company Shein's pop-up store in Seongsu-dong in Seongdong District, eastern Seoul, on Monday. [YONHAP]](https://img3.daumcdn.net/thumb/R658x0.q70/?fname=https://t1.daumcdn.net/news/202407/08/koreajoongangdaily/20240708195858776uhzx.jpg)