Hyundai Motor unveils digital ad series to promote SUV lineup

[Courtesy of Hyundai Motor Co.]

Hyundai Motor Co. is promoting its sport utility vehicle (SUV) lineup through various campaigns, including the “Hyundai SUV Original” digital ad series unveiled in mid-June, the automaker announced on Monday.

Hyundai SUV Original is an online video series showcasing the diverse features and benefits of Hyundai’s SUVs.

Directed in genres such as romance, thriller, and comedy, each episode highlights different aspects of the lineup, from hybrids to the N line, emphasizes safety features and introduces optional warranty systems as well as maintenance infrastructure and emergency roadside services.

Actor Park Jeong-min, known for his roles in “Smugglers,” “Hellbound,” and “The 8 Show,” brings a dynamic presence that appeals to the audience.

The series is available on Hyundai Motor’s official YouTube and Instagram accounts.

Hyundai Motor will also release two entertainment videos on its YouTube channel, starring TV entertainer Haha, Oh My Girl member Mimi, and creator group Shortbox.

The automaker also plans to organize two customer experience programs, allowing participants to travel nationwide with Hyundai SUVs.